A Visual Cure: The Importance of Data Comics & Graphic Medicine in the COVID-19 Pandemic

Featured Image courtesy of Alexandra Alberda (2020)

Data can be daunting. The representation of information as convoluted webs of numbers and graphs is oftentimes bewildering and off putting. In a time where data is becoming increasingly important in the lives of a sprawling range of demographics (Tapper 2020), the need for coherent, reliable representations of statistics and facts grows more and more prevalent. This need could potentially be sated by data comics and graphic medicine, an emerging field for simplifying data championed by PhD researcher Alexandra Alberda. Alberda provided an online talk about the topic at Bournemouth University in October of 2020, right at the peak of the COVID-19 pandemic.

The concepts of graphic medicine and data comics here are defined as the grappling of medical data, statistics and qualitative findings, and the representation of this data visually or narratively by way of comics, illustrations or infographics (Williams 2012). The intended outcome of such visual representations is to provide for a given audience a means to interpret healthcare data in a manner more entertaining and engaging than some academic examples, such as a PowerPoint presentation or journal article (Zhao 2015). As a result, data comics and graphic medicine promise to induct non-specialised groups into the realm of potentially difficult medical data and provide useful information regarding this topic.

Cover of comic on COVID-19 data literacy written by Dr. Anna Feigenbaum, illustrated by Alexandra Alberda

Throughout the course of her talk, Alberda highlighted some of the benefits of employing graphic medicine to convey complex statistics and concepts regarding health to a generalised audience. These benefits range from the engaging nature of data presented graphically or humorously to the use of graphic pathographies to communicate the individual healthcare journeys of patients and workers. These informative, personalised memoirs help both to preserve the facts of a given healthcare crisis and provide meaningful representation regarding complex personhood (Avery Gordon cited by Alberda 2020). As such, graphic medicine is demonstrated here not only as a means to communicate difficult health statistics, but as a humanised narrative tool to address the mental impacts of related healthcare situations (Farthing et al. 2016).

Alberda proceeded to discuss the potential power data comics and graphic medicine could wield in regards to the encouraging of meaningful change. If this kind of visual data can help non-specialist audiences feel included in the conversation regarding healthcare, and inspire empathy within them, then there is potential for graphic medicine to incite a widespread behavioural shift. Evidence of the comic medium bearing this kind of impact can be found in Yeung et al.’s (2014) study, which ascertained that a manga comic promoting healthy eating had influenced a number of New York children to reconsider their snacking habits.

Harnessed properly, the illustration of important health messaging can lead to revised attitudes and behaviours regarding relevant issues.

Each of these points, of course, have potential application concerning the current COVID-19 pandemic. Heartfelt graphic pathographies about life in lockdown could help cultivate a sense of connectedness in these decidedly disconnected times. Emotive, informational comics could inspire bolstered respect for social distancing conventions. The implications of this method of communicating data are as broad as they are promising.

Reference List

Alberda, A., 2020. Graphic Medicine. In: Feigenbaum, A., Alamalhodaei, A., The Data Storytelling Workbook. England: Routledge, 163-166

Farthing, A., Priego, E., 2016. Data from ‘Graphic Medicine’ as a Mental Health Information Resource: Insights from Comics Producers. Open Health Data [online], 4 (1)

Leung, M., Tripicchio, G., Agaranov, A., Hou, N., 2014. Manga Comic Influences Snack Selection in Black and Hispanic New York City Youth. Research Brief [online], 46 (2), 142-147

Tapper, J., 2020. 'Go figure: how Britain became a nation of armchair statisticians'. The Guardian [online], 8 Nov 2020. Available from: [Accessed 3 Feb 2021]

Williams, I.C.M., 2012. Graphic medicine: comics as medical narrative. Medical Humanities [online], 38, 21-27

Zhao, Z., Marr, R., Elmqvist, N., 2015. Data Comics: Sequential Art for Data Driven Storytelling [online]. Maryland: University of Maryland.

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Jonny Sexton Author
Research Assistant

My name is Jonny, and I am currently working on my postgraduate degree in Media and Communication at Bournemouth University. My background as a freelance illustrator means I know a thing or two about comics, and I am interested in learning about the potential of this medium to communicate meaningful social ideas and concepts. 

Graphic Images: how webcomics can aid public health awareness

Dave Whamond/

As you’ve probably guessed from the title, webcomics are being discussed as a new method for getting across public health messaging. Alexandra Alberda, a researcher at Bournemouth University, explained some of her ideas about how and why webcomics – and data-comics – work so well at getting across info, with a particular focus on using them during the pandemic.

COVID-19 has been a long and drawn-out catastrophe, and there has been a need to get urgent messages out to the public for everyone’s safety and well-being. But these messages can get muddled, drowned amongst a sea of long press-conferences, Twitter mis-info, and wild conspiracy videos. This is where the unique aspects of webcomics can step in and help.

Connie Hanzhang Jin/NPR

For a start, comics are easy to engage with for a lot of people, young and old. They have an aesthetic and use of language that is simple enough to be accessible for a very broad target audience. That broad appeal, especially in the context of educating the public about a pandemic, makes them a potentially powerful tool for public health communications.

‘Data-comics’ are something Alberda discussed in her talk as part of the speaker series. Now, the words ‘data’ ‘statistics’ and ‘figures’ are bound to immediately put off a lot of people (myself included) who don’t have a mathematical bone in their body. The same goes for charts and graphs, which can be pretty dry at the best of times. So, data-comics attempt to bridge that gap, and aim to repackage that info – for example, virus R-numbers, infection rates, risk calculations etc. – into something more easily digestible and understandable.  Take XKCD, the long-running webcomic that blends scientific topics with sardonic humour and a classic stick-figure aesthetic, or the Graphic Medicine project run by illustrators and academics to see how data-comics can be used in public health communications

Randall Munroe/

At the heart of it all is storytelling. Alberda outlines that a key part of web and datacomics about medicine and public health is transforming a whole mess of disparate facts and figures and putting them into a story format. Storytelling is such an innately human way of making sense complex things and issues. We tell children cautionary tales to warn them of the dangers out there, we package world events and issues into news stories and articles, and we even organise our memories into story-like structures. A great example of this can be seen in a webcomic that’s sprung up specifically to explain coronavirus to kids in a way that hopefully appeals to them through light-hearted dialogue and a fun, childish drawing style.

So, webcomics might just be an ideal way to get public health messages and guidance across effectively and entertainingly to a wide range of people across all demographics, and COVID-19 might just be the push that gets the ball really rolling.

Comic credits, from top to bottom:

Featured image: Malaka Gharib/NPR
Dave Whamond/
Connie Hanzhang Jin/NPR
Randall Munroe/

All images have been used for educational purposes, please contact for removal.

Originally published at:

Conor Byrne Author
Research Assistant

I’m Conor, I’m currently studying for my MA in Media and Communications at Bournemouth University whilst also working as a freelance writer. My research interests lie in niche media and internet subcultures